About

My name is Yael, and I am a graduate of Parsons School of Design in New York.

I grew up in a home filled with inspiration – my father was an architect and artist, while my mother was a social worker. Through him I was immersed in the world of art, and through her I connected deeply to people and emotions. This unique combination shaped me into an artist who creates meaningful, personal gifts.

In New York, I worked in the design department of the MoMA and later joined the design team of the NHL (National Hockey League), becoming the first Israeli woman in that role. When I returned to Israel in 1999, I worked in television design and also lectured in graphic design at the Bezalel Academy of Art and Design.

In 2013, I was invited to participate in a special exhibition at the Tel Aviv Museum of Art, commissioned by a pharmaceutical company. The challenge was to translate a medicine into art. I chose to work with clear plexiglass, embedding the letter “Q” with Quick Nurofen capsules. That project became a turning point: I discovered the power of transparent materials, the magic of typography, and the endless possibilities of giving life to letters.

Since then, I have been creating personalized artworks called “Life Letters” – unique pieces designed for individuals, companies, and organizations. Each letter tells a story, built from carefully selected objects, miniatures, and materials that reflect the essence of the person or brand behind it.

I also design illuminated plexiglass sculptures for companies and organizations, based on their logos. Inside each letter, I curate symbolic objects and handmade miniatures that bring the company’s story and identity to life.

You are welcome to take a look at some of my early works, created before I invented Life Letters in 2012:
 View my works

From 2013 until today, I continue to dream, invent, and create. Each artwork is a journey filled with love, passion, and a big smile – a one-of-a-kind gift that cannot be found anywhere else.